Victoria and Jen built Oak Bay Clean to $2.8M in five years. Every week they share what actually works. Start here.
Ian found us online, never called, and left a review that maps our whole customer journey. Why we built this business for clients exactly like him, and how five years of onboarding got us here.
Read →I answered 70% of calls in year one. Now it is 27%, and revenue kept climbing. What five years of call data says about phones, missed calls, and why your best clients book online.
Read →The teacher-to-owner story and the systems behind the number: the naming formula that ranks on Google, 81% recurring revenue, using AI for customer service, and the four phases every owner moves through.
Read →Oak Bay Clean has never written a blog post and ranks number one. What we do instead, what Yelp is for, and the Thumbtack button that bills you for your own customers.
Read →Two words on our booking form cut client complaints from 2% to 0.5%. The ask, the $25 cleaner bonus, and why most bad reviews are written before the cleaner arrives.
Read →I hired virtual assistants to stop feeling overwhelmed and made more work for myself. Boundaries, the hour, and why there is no such thing as a cleaning emergency.
Read →Every owner we interviewed got commercial the same way, and it was not cold calling. The cash flow trap that sinks new owners, with real numbers.
Read →Turnovers lock your cleaners into a four-hour window, so they cannot earn a living wage. And the companies built on STR keep asking us how to get out.
Read →We rank number one in our city and spend about $300 a month. The setup that gets you in the map pack, step by step.
Read →Two to three bookings a day. One to two cleaners a month. The whole formula, and why most owners break their business by growing too fast.
Read →One member runs a Tennessee cleaning company from South Africa. What actually makes it work, and the honest limits.
Read →About 80% of our clients book without ever speaking to us. The four things most cleaning websites refuse to do.
Read →We spent $14,000 on ads in four years and now bill $600K to $700K a year. What earned it, and what we wish we had back.
Read →Sandra spent 15 years in finance and says the business plan is where people go to quit. The one-page version that does the job.
Read →Nine owners, their actual monthly revenue, their margins, and what they take home. No invented ranges.
Read →The setup takes a day. The employment rules are the strictest we teach in, and Fair Work is watching the cleaning industry.
Read →Registration, insurance, DBS checks, and the employment status rule that catches most UK owners out. Every figure checked against GOV.UK.
Read →Stephan runs a cleaning company in Tennessee from South Africa. How he registered a US LLC as a non-resident, weathered two Google Business suspensions, and kept growing on organic search.
Watch →A chef and a film-industry server left restaurants, moved to Austin, and built Swept Up to $450K in year one at 33% margins. John on sales, recurring revenue, and the hiring disasters that nearly sank it.
Watch →A data analyst from Ghana built 307 Maid in Cheyenne, Wyoming to $30-40K a month, including a federal Air Force base contract that started with one answered phone call. How he charges a premium in a small market.
Watch →From professional football to a Twin Cities cleaning company averaging $22K a month. Darren's marketing, his shift from contractors to employees, and the $8,000 lamp that changed how he handles insurance.
Watch →A burned-out marketing exec launched Clean Co Greenville and hit $10K a month in seven months, at 40% margins and almost entirely from organic search. His hiring process, his pay structure, and one blunt lesson: stop cleaning.
Watch →A married couple in Dubuque, Iowa launched their cleaning company and billed $14,000 in two months. Their real numbers, the ad spend that worked, the money they wish they had back, and how they split the business.
Watch →Fifteen years in finance, then a solo cleaning company in North Carolina billing $15-20K a month, with three commercial contracts most owners never touch. Her pricing, her hiring, and the day she stopped cleaning.
Watch →Five years to the day since our first booking. The dashboard numbers, the boundaries we learned the hard way, and the boring recurring model behind it all.
Read →The founder whose Reddit post launched thousands of cleaning businesses. Rohan's story, the mindset that decides who makes it, and the full hot seat interview.
Watch →A husband-and-wife team built Sixth Sense Cleaning to about $10K a month in seven months while both kept full-time sales jobs.
Watch →Cecilia and Blake run Rosie Cleans in New Jersey and Alabama and passed $2M in revenue. A hot seat on leads, reviews, AI voice agents, and boundaries.
Watch →A hot seat with Tommy of Cincinnati House Cleaning, who reached $2,700 to $3,000 a month in nine months without leaving his full-time tech job. Watch the interview and read the full transcript.
Watch →Sole proprietor vs LLC, why liability protection is the reason most owners register, how to get an EIN, and how an LLC differs from a business license.
Watch →The practical playbook for an owner who has launched: recurring clients, a steady hiring cadence, tighter systems, local SEO, and knowing when to stay focused.
Read →On the contractor model, the owner buys almost no physical gear. The short admin kit that gets you open, and why the cleaning supplies belong to your contractors.
Read →The 1099 vs W2 question behind most contractor fears, explained plainly: why the model uses independent contractors, what keeps them genuine, the misclassification worry, workers' comp, and when employees make sense.
Read →Almost every area has enough demand. About 10% of households hire a cleaner. How to size your own market and check demand for real.
Read →An operator-written overview of how taxes work for a small cleaning business: profit vs revenue, pass-through basics, 1099s for contractors, common deductions, and the caveats that matter.
Read →The residential path from zero: recurring clients, the contractor model where you own the business instead of cleaning it, what it costs, and how to get your first clients.
Read →No office, no storefront, no supply closet. How the home-based model runs from a laptop, what you need, and what it costs to start.
Read →Start lean and keep it small on purpose: low overhead, one service done well, one focused city, and a contractor model so you are not the one cleaning forever.
Read →An honest side-by-side of the two models, how each works, what it costs, and who each suits, from two sisters who built a $2.8M residential cleaning company.
Read →Isaac and Jenna run Columbus Cleaning Service in Ohio and scaled from under $20K a month to $80K on the contractor model.
Watch →A full-time nurse midwife grew to nearly $10K a month in nine months. She shares her leads, pricing, hiring, and the one client she wishes she had walked away from.
Watch →Two friends from a poker table launched Wexford Cleaning in Pittsburgh and Cincy Maid in Cincinnati, and hit almost $25K a month in seven months on the contractor model.
Watch →An Inner Circle hot seat with Joyce of Clear Lake Maids in Houston, who reached $20K a month without quitting her day job. Watch the interview and read the full transcript.
Watch →Sixteen Inner Circle owners, one poll: confidence went from 4.6 to 8.5 in three months. What an accountability group is, what happens inside one, and whether it's worth it.
Read →The six mistakes that sink most cleaning businesses, underpricing, no client system, staffing chaos, admin overload, quitting early, and a bad name, with the fix for each.
Read →The $125 LLC, the $75 annual report, the 6.625% sales tax on cleaning, and first clients across Newark and the Morris County suburbs. With Rosie Cleans as proof.
Read →The $50 LLC (one of the cheapest), the $25 annual statement, why cleaning isn't sales-taxed, and first clients across Detroit and Grand Rapids.
Read →The $200 LLC, the state business license and B&O tax, why routine cleaning isn't sales-taxed, and first clients across Seattle and Spokane.
Read →The $50 LLC with no annual report, the newspaper publication rule, why cleaning isn't taxed, and first clients across Phoenix and Tucson.
Read →The $300 LLC, the $300 annual report, why cleaning isn't sales-taxed, and first clients across Nashville and Memphis.
Read →The $150 LLC, the $75 annual report, the Chicago business license, why cleaning isn't sales-taxed, and first clients across Chicago and its suburbs.
Read →The $125 LLC, the new $7 annual report, the sales-tax rule on cleaning (6% state, 7% in Pittsburgh), and first clients across Pittsburgh and Philadelphia. With Wexford Cleaning as proof.
Read →The $100 LLC, the local BPOL license, why cleaning isn't sales-taxed, and first clients across Northern Virginia and Richmond. With Maid in Tysons (Nakita) as proof.
Read →You don't need cleaning or business experience. Why the model is built for beginners, what you need instead, how to get first clients, and the members who started from zero.
Read →General liability, a janitorial bond, and when workers' comp applies, with current cost figures. Plus why the contractor model keeps your coverage simple and under $170 a month.
Read →The name that wins clients is the one they already search: your city plus a cleaning word. The formula, examples by city and service, an availability checklist, and a free generator. With a member's booking screenshot as proof.
Read →The LLC publication requirement, the sales-tax rule (recurring cleaning is exempt, one-time cleans are taxed, and NYC taxes on top), and first clients across New York City and Buffalo. With Dana's $8K first month as proof.
Read →One of the cheapest states to register ($99 LLC, no annual report), the sales-tax rule that kicks in at $5,000, and your first clients across Columbus and Cleveland. With a Columbus member as proof.
Read →The French-language rules made simple, GST and QST broken out, registering with the REQ, and finding your first clients in Montreal. With a bilingual Quebec business as proof.
Read →Les règles linguistiques expliquées simplement, la TPS et la TVQ détaillées, l'inscription au REQ, et où trouver vos premiers clients à Montréal. Version française.
Lire →The simplest tax province (5% GST, no PST), registry-agent name registration, the Calgary business licence, and finding your first clients in Calgary and Edmonton.
Read →The Name Request approval step, why you charge GST and not PST on cleaning, the real costs, and finding your first clients in Vancouver and Victoria. From the BC owners of Oak Bay Clean.
Read →The $60 business-name registration (and its 5-year expiry), NUANS name approval, HST and WSIB, and where your first clients come from in Toronto and Ottawa.
Read →From two sisters who built a Canadian cleaning business to $2.8M: the costs, the GST/HST $30,000 rule, registering with your province and the CRA, and your first clients in Toronto and Vancouver.
Read →The $125 LLC, the $200 annual report to budget for, why cleaning isn't taxed, and how the state's in-migration boom makes relocation cleans your fastest first clients.
Read →One of the cheapest states to start in: the $100 LLC, the occupation tax certificate and its two affidavits, why cleaning isn't taxed, and finding clients across metro Atlanta.
Read →The $300 LLC, the sales-tax rule that catches Texas cleaners out (yes, house cleaning is taxable), the light local permits, and where your first clients come from in Houston and Dallas.
Read →Florida's real costs, the business tax receipt, the sales-tax rule that makes residential exempt and commercial taxable, and where your first clients come from in Miami and Tampa.
Read →The California costs nobody lists in one place, the $800 franchise tax, the licensing rules, and where your first clients come from in LA, San Diego, and SF.
Read →The exact 22-day launch plan we used to build Oak Bay Clean, free, with a video tutorial for every step.
Read →The location-plus-keyword formula that gets you found on Google, 20 examples, and how to check a name is free.
Read →Price ranges by home size and frequency, a $362.25 booking broken down, and flat-rate vs hourly pricing.
Read →The Realtor outreach that turned one email into $16,718, plus the free local tactics that fill a calendar.
Read →Where to source independent contractors, how to screen them on a budget, and the paperwork to hire right.
Read →The Realtor and property-manager pipeline that turns one relationship into recurring move-out jobs.
Read →Usually a general business license, an LLC, and insurance, not a special cleaning certification. The plain-language guide.
Read →Build it in about an hour a day around your job, and quit only when the revenue makes the decision obvious.
Read →The contractor model, the free tools, and how one local relationship became $16,718 in cleans.
Read →The contractor model, the exact 22-day launch plan with a tutorial for every step, and the real numbers behind a $2.8M cleaning business.
Read →ConvertLabs, BookingKoala, ZenMaid, Jobber and Launch27 compared: what each one really costs as your team grows, and what you actually get.
Read →He hit an error, came back again and again, and on the fifth try: it worked. That's how this gets good.
Read →You can start for a few hundred dollars or around $800. Which number is yours comes down to one choice.
Read →What should I name my cleaning business? My answer is so simple that people do not believe it can possibly be that easy.
Read →Isaac was a high school math teacher. Jenna was a physician assistant. They hit $80K/month with their Columbus cleaning company. Here's what they're sitting with now.
Read →My sister Jen and I keep coming back to this stat: roughly 4% of adults own a business that employs other people.
Read →8 red flags. One high-maintenance lead. The anatomy of a Nancy-email.
Read →If the person asks more than 3 questions, they're probably not the client for you.
Read →It's easier to find 100 ideal clients than 1,000 nightmare clients. Most cleaning business owners do the opposite.
Read →Until you have your first Jordan, getting her is the only problem worth solving.
Read →A $362.25 booking came in while I was writing this. Here's the system behind it.
Read →One persona you build for. One you design around. Here's how to figure out which is which in your city.
Read →The same approach that still works four years later.
Read →Netflix filmmakers. A fashion designer. Two guys who met at a poker table...
Read →We're breaking it down live on March 23rd.
Read →Most owners are working on the wrong one.
Read →That question shows up for everyone. Here's what to do with it.
Read →You can't get 5-star reviews with no one to send.
Read →She finally figured out what went wrong.
Read →His reviews told the whole story.
Read →I know. Bear with me.
Read →Most new cleaning businesses make the same mistake.
Read →Recurring clients, hiring, and the power of not building alone
Read →From Layoff to $10K+ Months
Read →What to pay attention to when you want options later
Read →I stopped chasing exciting ideas and started asking one better question. It changed everything.
Read →