Cleaning Company Blueprint

How to start and grow a cleaning business

Victoria and Jen built Oak Bay Clean to $2.8M in four years. Every week they share what actually works. Start here.

June 8, 2026

The one question I get asked more than any other

What should I name my cleaning business? My answer is so simple that people do not believe it can possibly be that easy.

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June 1, 2026

What Jenna and Isaac decided to do at $80K/month

Isaac was a high school math teacher. Jenna was a physician assistant. They hit $80K/month with their Columbus cleaning company. Here's what they're sitting with now.

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May 25, 2026

Only 4% of us do this thing

My sister Jen and I keep coming back to this stat: roughly 4% of adults own a business that employs other people.

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May 18, 2026

I'm not replying to this email. Here's why.

8 red flags. One high-maintenance lead. The anatomy of a Nancy-email.

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May 11, 2026

The customer journey starts at question one. Here's what Joyce does at question four.

If the person asks more than 3 questions, they're probably not the client for you.

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April 27, 2026

$780K with 28% margins. Just Jen and me.

It's easier to find 100 ideal clients than 1,000 nightmare clients. Most cleaning business owners do the opposite.

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April 25, 2026

I'm working so hard. Why isn't anything moving?

Until you have your first Jordan, getting her is the only problem worth solving.

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April 17, 2026

Jordan's Customer Journey (and why it matters more than any ad spend)

A $362.25 booking came in while I was writing this. Here's the system behind it.

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April 8, 2026

Jordan vs. Nancy: Who Is Your Cleaning Business Actually For?

One persona you build for. One you design around. Here's how to figure out which is which in your city.

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April 6, 2026

Just a quick wipe" (and other realtor red flags)

The same approach that still works four years later.

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March 26, 2026

The people already in your room

Netflix filmmakers. A fashion designer. Two guys who met at a poker table...

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March 9, 2026

What actually grows your cleaning business...

We're breaking it down live on March 23rd.

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March 1, 2026

The Four Stages of a Cleaning Business: Which One Are You In?

Most owners are working on the wrong one.

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February 23, 2026

Is this actually going to work for me?

That question shows up for everyone. Here's what to do with it.

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February 23, 2026

The Hiring Post That Started a Conversation Worth Sharing

You can't get 5-star reviews with no one to send.

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February 20, 2026

She had a $10K month in 2020. Then lost it for four years.

She finally figured out what went wrong.

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February 19, 2026

The moment we stopped trying to grow fast

His reviews told the whole story.

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February 19, 2026

To make millions, think smaller

I know. Bear with me.

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February 13, 2026

“I Did Everything... Why Am I Still Not Getting Clients?”

Most new cleaning businesses make the same mistake.

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February 9, 2026

Why Building Your Business in Community is Easier

Recurring clients, hiring, and the power of not building alone

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February 5, 2026

How Nakita Built A Cleaning Business in 2026

From Layoff to $10K+ Months

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February 4, 2026

A Calm Way to Build While You Still Have a Job

What to pay attention to when you want options later

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February 4, 2026

Let it be boring.

I stopped chasing exciting ideas and started asking one better question. It changed everything.

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