What actually grows your cleaning business...

Growth in a cleaning business comes down to two things: putting your energy into the right priority for the stage you are in, and learning from owners who are one step ahead of you. Owners stall when they pour effort into the wrong problem for their stage, or try to figure it all out alone.

Start by knowing your stage. Once you know which of the four stages of a cleaning business you are in, from $0 through $50K+/month, you know where to put your energy.

The right focus for each stage

Every stage has a different priority. In the Leap ($0-$10K/month), it's your first bookings and first hires, figuring it out as you go. In the Engine ($10K-$25K/month), it's systems and fine-tuning the things you couldn't have known until you were through the Leap. In the Boring Phase ($25K-$50K/month), it's staying in your lane and shifting your focus toward recurring clients so your revenue becomes steady and predictable. In the Other Side ($50K+/month), it's enjoying the time freedom you've earned and getting out of your own way.

When you match your effort to your stage, you stop pouring money into the wrong moves and your revenue starts to compound.

Learn from someone one stage ahead

The second driver of growth is who you learn from. Owners at your revenue level, and one mentor from the stage just above you, spot your blind spots fast because they came through the same problems recently.

Isaac & Jenna from Columbus, Ohio hit $63K in a single month in their first year running their cleaning company full-time. When I asked what advice Isaac would give to someone just starting out, the first thing he said was: " Find other people doing the same. Find a community of like-minded individuals. "

He's direct about what going it alone actually costs: " I could have made that mistake and learned that lesson on my own. But I had someone there literally telling me how to do it. " He figures reaching the numbers he hit probably would have taken him twice as long without our guidance. His wife Jenna, who left a career as a physician assistant to go all-in on the business with him, put it plainly: " You don't have to do it alone. You're not doing anything for the first time. "

That's the difference between trying to figure it out alone and being in a room with people who've already figured out the thing you're stuck on.

Sandra from Maid Knows Best in North Carolina put it this way: " Success leaves clues. Reaching out to people within our community, how did you do this, what did you do here. The people that are the most successful in our community do exactly that. "

And during Tommy's hot seat call, someone in the audience admitted they'd signed up a year ago and still hadn't launched. They were embarrassed. Another person jumped in immediately and said they were in the exact same boat, that it took them six months from signing up to launching. Hearing that someone else was in the same boat was the thing that helped both of them move forward.

The person one stage ahead of you can see your blind spots in five minutes because they just came through them. That's why the breakout rooms are structured the way they are: someone who was at your exact revenue number not that long ago, telling you what they wish someone had told them when they were there.

That kind of room is what the Inner Circle is built on: owners at your revenue level meeting weekly on Zoom, with a mentor one stage ahead. We open the doors a few times a year. To hear the moment enrollment opens next, join our newsletter and we will email you first.