Wednesday July 1, 2026 at 12:00 PM Pacific Time. 90 minutes long, ending around 1:30 PM Pacific.

Free Webinar July 1 · The 4 Stages of a Profitable Cleaning Business

What you'll walk away with

The actual playbook, stage by stage.

Most cleaning business advice online treats the business like one thing. It isn't. It's four. The wall at $5K is not the wall at $25K, and the wall at $50K is not the wall at $25K. Trying to use one playbook across all four stages is why most owners stall. In 90 minutes, you'll get the version that adapts to where you actually are.

You'll leave knowing exactly which stage you're in, what the wall looks like in your stage, what the next stage requires, and what you should stop doing right now if you want to get there. You'll also see the way Vic and Jen run the room, including what makes the Inner Circle different from every other coaching offer in this space.

The framework

Four stages. The wall at each one.

Each stage in the webinar comes with the wall most owners hit there, the change in mindset that gets you through, and the specific actions that move the needle. You'll see real examples from real businesses inside the Inner Circle.

Stage 1

The Leap

$0 to $10K/month

Pre-launch or newly launched. You're setting prices, picking tools, chasing your first recurring client. The wall is analysis paralysis: you have too many options and not enough motion. The breakthrough is picking one thing and committing for 90 days.

Stage 2

The Engine

$10K to $25K/month

The model is proven. You're exhausted from doing everything yourself. The wall is tuning the engine: fixing the systems so you spend your time on what actually matters. The breakthrough is letting go of the things you're best at, in service of the things only you can do.

Stage 3

The Boring Phase

$25K to $50K/month

It's working and it's steady. The wall here is boredom disguised as ambition, and the instinct to reinvent a wheel that's already rolling. The breakthrough is keeping your hands off and trusting the system you built.

Stage 4

The Other Side

$50K+/month

You built this to buy back your time and your money. You have both. The wall is choosing what's next. Scale to $100K? Sell? Run it under an hour a day and live the freedom? This stage is about making that choice on purpose.

How it runs

90 minutes. Real conversation. Breakouts with the mentors.

00:00 Welcome and the four stages, walked through

Vic and Jen open the room and walk through each of the four stages, with the wall and the breakthrough at each. Live audio, no slides over slides over slides. About 45 minutes.

45:00 Breakout rooms with mentors by stage

You're placed in a breakout with the mentor who runs the stage you're in. Nakita, Adam, or Ash for The Leap. Luke for The Engine. Cecilia for The Boring Phase. Vic and Jen for The Other Side. Twenty minutes of small-group questions and answers about your specific situation.

65:00 Open Q&A and the announcement

Back in the main room. Live Q&A from anything that came up in the breakouts, plus the announcement of the July, August, and September themes inside the Inner Circle, and how the room runs the rest of the year.

85:00 Live attendee prize draw

One live attendee wins the full digital products bundle from stan.store/CleaningCompanyBlueprint. Worth over $120. Has to be there live to win.

For live attendees only

The bundle one of you walks away with.

One live attendee, drawn at random in the last five minutes of the webinar, wins everything below. Full price, exactly what you'd pay if you bought it from the store today. Has to be there live, in the room, when the draw happens.

The full digital products bundle

22-Day Cleaning Company Blueprint Ebook $27
Client Onboarding Templates (Standard + Move Out, Canva editable) $9.99
Cleaner Onboarding Template (Canva editable) $17
Google PPC Ads Negative Keyword List (2,950+ keywords) $27
Bachelor Boost Marketing Kit $37

Total bundle value$117.99

Hosting the room

The sisters who built it, and the mentors in the breakouts.

Victoria Westcott

Co-founder · Cleaning Company Blueprint

Vic co-founded Oak Bay Clean in 2021 with her sister Jen and helped scale it to $2.8M in four years. Former teacher, former movie producer, and the person to ask about hiring. She runs the weekly Inner Circle room.

Jen Westcott

Co-founder · Cleaning Company Blueprint

Jen co-founded Oak Bay Clean alongside Vic. She's a writer and director with a movie streaming on Netflix and a single mom of three. The cleaning business is what bought her the freedom to write full time.

In the breakout rooms

Nakita
Maid in Tysons · The Leap

Adam
Wexford Cleaning · The Leap

Ash
Cincy Maids · The Leap

Luke
Sixth Sense · The Engine

Cecilia
Rosie Cleans · The Boring Phase

Save your seat

Register for the free 90-minute webinar.

Wednesday July 1, 2026 at 12:00 PM Pacific. Live registration plus the recording for those who can't make it.

Registration takes 30 seconds on Zoom. You'll get a confirmation email with the join link, a calendar invite, plus reminders the day before and one hour before the call. Recording is sent within 24 hours and stays available for 48 hours.

Have questions?

The details.

When exactly is it?

Wednesday July 1, 2026 at 12:00 PM Pacific Time. That's 3:00 PM Eastern, 8:00 PM London, 5:00 AM Sydney (Thursday). 90 minutes long, ending around 1:30 PM Pacific.

Is it really free?

Yes. Completely free. No upsell during the call, no time-limited bonus pressure, no fake countdown. We host these public webinars four times a year as a way to introduce people to the Inner Circle. If the room is for you, you'll know by the end. If it isn't, you'll still leave with the four-stage framework.

What if I can't make it live?

Register anyway. The recording goes out within 24 hours to everyone who registered, live attendee or not. The only thing you miss is the breakout rooms with the mentors and the live attendee prize draw.

Do I need to already have a cleaning business?

No. The webinar covers all four stages, including pre-launch. If you're curious about starting a cleaning business, you'll get the most value from the first 30 minutes. If you're already running one, you'll get the most value from your stage's section and the breakout room.

What's the connection to the Inner Circle?

The Inner Circle is a weekly Zoom community for cleaning business owners that runs the same way this webinar runs: stage-based, mentor one stage ahead, real conversation. Doors are currently closed. They'll open again later this year. The webinar is the best way to see the room in action before deciding if it's a fit.

How do I win the prize?

Be live in the Zoom when the draw happens at the 85-minute mark. We pull one name at random from the live attendee list. The winner gets the full digital products bundle from stan.store/CleaningCompanyBlueprint, worth $117.99 at full price.

Will it be recorded forever?

The recording goes out to registrants within 24 hours and stays available for 48 hours. After that, the content rolls into the Inner Circle's archive for members. We keep the window short on purpose so the live event stays the live event.

The 4 stages of a profitable, peaceful cleaning business.